The Official Be Stupid Philosophy

January 2010

Film advertisment created by Anomaly, United Kingdom for Diesel, within the category: Fashion.

Advertising Agency: Anomaly, London, UK

Comments (24)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

This completes the campaign.

morse's picture
Activity Score 17883

This is such an inspiring idea! Dare to make mistakes, live life to the full.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Szychowski's picture
Activity Score 89

Let me put it this way: if I was stupid I would probably wore diesel. At the beginning it may be funny but at the end it is just... stupid. Sorry. You guys didn’t convince me at all - but it was interesting attempt.

KimTJohnson's picture
Activity Score 2

I think this campaign is fabulous, very honest and thought provoking, as all the Diesel campaigns are.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

What a feast of 'STUPID' ideas.

bite me

Temple's picture
Activity Score 11337

OK, we got it, "Stupid", in the sense of Noble Savage, naive, risking etc etc. Which actually means intelligent. Client could have invested more than $ 500 in this spot however. See how Wrangler did it with the Don't think campaign? At least, they paid for some footage.

shahidali's picture
Activity Score 4069

height of stupidity.


CopyRight's picture
Activity Score 713

I just don't think the slogan "for successful living" goes with the spirit of this massive campaign!

ivan's picture

Why not? This campaign says dare to take chance in order to live successfully and fully.

Gualcor's picture
Activity Score 978

Ivan, don't hide your 127419230513 pencils XD

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

monsieurange's picture
Activity Score 520

A campaign called "be stupid" has to be strongly justified, and they did it quite well. Irreverence, as always Diesel. Very good job. Love it. :)

Hibon's picture
Activity Score 3736

Well, what can we say about all this work...? that we all live in a smart stupid world ?
"easy brand to play with...and if one day you meet the "italien" boss of Diesel maybe you will understand why we live in a smart stupid world"

Simple ideas are the best !

sold's picture
Activity Score 3305

This will take award. But will take more clients for the brand?

as someone said: at the beginning is funny, but at the end, there inside you, when you see the life, the real one, this campaign (and brand together) will seems stupid.

anyway, this is a great job, very clever, very smart!

mpared's picture
Activity Score 562

A big thank you Diesel for your kind words about us!! Yes we are stupid that we believe that you are still a brand and that we have to pay 200$ for a pair of Jeans! We can not thank you enough! Hopefully this will backfire and people would stop buying from you cause they are not stupid.... but look people like it ....WTF this is completely crap

HV's picture
Activity Score 212

The print campaign is one of the best I have seen in a very loong time.

But auch! the film is weak.. its like a mood film you would do for a presentation. Too long and its hard to not follow the singing together with the text.. or well maybe im just stupid :)

cef's picture
Activity Score 547

it seems so diesel. being stupid? hmm, i will think about it...

rolling.stone's picture
Activity Score 2741

well film makes it complete, great


~ Quite obviously, I have gathered no moss ! ~

Ted Danson's picture
Ted Danson
Activity Score 20

This whole campaign is awesome.

DUV4N's picture
Activity Score 28

I like it, and it seems to me that with this complements the graphical campaign, in addition it defines very well to the target group ...................... BE STUPID lol

swoodbine's picture
Activity Score 27

wow.... this has got to be one of the best ads that I've seen in a long time ( haven't seen the rest of the campaign yet)

Guest's picture

Giordano Bruno the 2nd says: Utter rubbish. Nothing but an age-discriminating, learning-on-the-job reffrain of the day... Crisis? What crisis? Be stupid!... like those that created it in the first place. Just go with the "free-marketing" flow! The academic conveyor belt of the Bologna Process helps. Be young, have balls, live on instincts and maybe those behind the Diesel pollution can shift their social-dumping-manufactured stuff!

Gime's picture
Activity Score 31


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