Super Fast, Business center

January 2008

DHL commissioned a television advertising campaign for China featuring the deceptively fast service provided by their couriers. Six spots show time standing still as DHL consignments are delivered to a factory, garage, service center, office, business center and a shop.

Film advertisment created by Ogilvy, China for DHL, within the category: Transport.

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Executive Creative Director: KweiChee Lam
Creative Director: Michael Wong
Art Director: Michael Wong, XiaoChen Li, Stephen Liu
Copywriter: Yue Song
Agency Producer: Hana Zhang
Film Director: JinJing Zhu
Production House: JQK Production, Beijing
Post Production: VU Production, Beijing
Account Service: Mary Jane Butler, Raina Zhang
Client Supervisor: Joy Lee, Jade Huang, Li Gu

Comments (4)

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Cron187's picture
Activity Score 553

Cool way to show fast.

nice gaijin's picture
nice gaijin
Activity Score 815

The execution doesn't live up to the concept; I'm disappointed in how these turned out.

Conceptualizer's picture
Activity Score 32

no ..

puppiepoppy's picture
Activity Score 1634
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