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Moms' Don't Quit

Agency: 
Published/Aired: 
May 2017

Moms Don't Quit - English Version

Description: 

FCB Milan’s new campaign, “Moms Don’t Quit,” for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. “Moms Don’t Quit” seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.

Film advertisment created by FCB, Italy for Corriere Dela Cera, within the category: Public Interest, NGO.

Advertising Agency: FCB, Milan, Italy
Managing Director: Giorgia Francescato
Executive Creative Director: Fabio Teodori
Associate Creative Director / Copywriter: Gianluca Belmonte
Copywriter: Michele Vicari
Art Directors: Fabio Mazzuchelli, Cristiano Maifrè
Head of Planning: Susanna Revoltella
Strategic Planner: Paolo Costella
Group Account Director: Paola Brunati
Executive Producer: Cristina Nardi
Production Company: Think Cattleya
Chief Executive Officer: Monica Riccioni
Executive Producer: Danielle Joujou
Producer: Arianna Messina
Director: Maria Guidone
Photo: Francesco Marullo
Music: Federico Landini
Photographer: Angelo Di Pietro

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 47559

not special at all.

kleenex's picture
kleenex
Activity Score 47559

not special at all.

nesha's picture
nesha
Activity Score 2

Hope kids will forget this harassment.
This is bad advertising.

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