Connex Trains Melbourne is trying to enhance the commuter experience by tackling poor commuter etiquette head on. Inconsiderate passenger behaviour is a concern of many commuters and a problem they have wanted rectified for some time.
Enter Dr Martin Merton, America’s No. 1 expert on train etiquette, a completely fictional self-help author created by Leo Burnett Melbourne. The agency began by developing a website (martinmerton.com) that announced the author was heading down under to write his next title, There’s No ‘I’ in Carriage: a self-help guide to becoming more considerate commuter.
In the lead up to the book launch, these 3 online etiquette sessions were sent out virally announced the coming of the book.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More