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Heist

Agency Network: 
Published/Aired: 
February 2009
Description: 

Film advertisment created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Wieden + Kennedy, Portland, USA

Creative Directors: Hal Curtis, Sheena Brady

Art Directors: James Moslander, Lee Jennings

Copywriter: Marc D'Avignon

Senior Agency Producer: Matt Hunnicutt

Associate Agency Producer: Juliana Montgomery

Director: Psyop

Psyop Creative Directors: Todd Mueller, Kylie Matulick

Production Company: Psyop, Los Angeles

Executive Producer: Neysa Horsburgh

Live Action Producer: Michael Schlenker

VFX Producer: Tina Chiang

Post-Production Coordinator: Thomas Knight

Editor: Brett Nicoletti

Storyboard Artist: Josh Wiesenfeld

VFX Supervisor / CG Lead: Andrew Romatz

VFX Supervisor / Lead Flame Artist: Thibault Debaveye

2D Desktop Supervisor: Lane Jolly

Animation Lead: John Velazquez

Lighting Lead / Look Development TD: Mike Dalzell

Fluid Simulation: Scanline VFX

Pre-Visualization: Mike Makara , Todd Constantine, Sarah Bocket, John Cherniack, Jan Bitzer

Senior Animator: Yvain Gnabro

Animators: Alejandro Castro, Joon Lee, Frantz Vidal, Maxime Devanlay, Zee Myers

FX: Jan Bitzer, Kiel Gnebba,

Flame Artists: Alex Kolasinski, Sarah Eim

Compositors: Jared Sandrew, Michael Dobbs, Miguel Bautista

Senior Lighter: Kyle Cassidy

Lighter / Look Development: Katie Yoon, Wendy Klein

Lighters: Ian Ruhfass, Barry Kriegshauser

Modelers: Clay Osmus, Andy Kim

Modeling / Generalist: Bryan Repka

Rigger / Generalist: Petrik Watson

Riggers: Sean Comer, James Parks, David Bosker

Roto / Paint Artists: Krystal Chinn, Austin Brown, Scott Baxter

Music / Sound Design: Stimmung

Arranger: Robert Miller

Song: Peter and the Wolf

Music Executive Producer: Kelly Fuller

Sound Design: Gus Koven

Mix: Lime

Mixer: Loren Silbur

Assistant Mixer: Lindsey Alvarez

Mix producer: Jessica Locke

Comments (57)

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Guest's picture
Guest

Gold! nothing less...as usual psyop at their very best...beautiful!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Totally agree, kudos to all (that's about sixty two people..)!

Guest's picture
Guest

the best ad at superbowl!!!

Guest's picture
Guest

beautiful!

Guest's picture
Guest

brings a smile to my face everytime i watch it!

NatalieM's picture
NatalieM
Activity Score 1685

A gorgeous spot! Wieden + Kennedy did a great job.

Guest's picture
Guest

Thought this was absolutely fantastic.

Guest's picture
Guest

just like pepsu ads...jjeje

Guest's picture
Guest

just like pepsi ads...jjeje

Guest's picture
Guest

see that damn cola keeps attracking those annoying bugs.. luckily it looks damn nice :)

naresh's picture
naresh
Activity Score 298

Unbelievable, Fantastic, Amazing, Mindblowing, etc.............................................

Noddy

luispiter's picture
luispiter
Activity Score 2756
Guest's picture
Guest

sex on toast.

Guest's picture
Guest

great, just great

Guest's picture
Guest

stupid take off tv.

Guest's picture
Guest

Excellent

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

As much as I hate these "Mousetrap" type ideas it's hard to dislike this spot. There's not a single frame that isn't amazing. Love the butterflies.

Weeds's picture
Weeds
Activity Score 13

nice nice.....

Guest's picture
Guest

nice...inpo gan...

Guest's picture
Guest

wow! amazing!

Guest's picture
Guest

it looks like everyone from portland is in the credits

kalpesh78's picture
kalpesh78
Activity Score 2578

Beautiful art direction.

ideas....30 minutes nahi toh free.

kalpesh78's picture
kalpesh78
Activity Score 2578

Beautiful art direction.

ideas....30 minutes nahi toh free.

s. saravanan's picture
s. saravanan
Activity Score 14

mind-blowing work. gr8! Catchy.

LisAD's picture
LisAD
Activity Score 446

not really relevant for the product, but amazingly beautiful! I guess since the Coke-brand is so strong, they can do whatever they want as long as they're out there...

Guest's picture
Guest

Very nice looking ad.

No concept I can see there but it is fun and nicely done..

Guest's picture
Guest

Gr8 work!!!!!! Cogrates! i envy.

funky_frogii's picture
funky_frogii
Activity Score 2538

amazing........

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

silvertongue's picture
silvertongue
Activity Score 555

Smacks of 'Happiness Factory' but still beautifully put together.

Guest's picture
Guest

Super!Great Direction!

G.M's picture
G.M
Activity Score 5

great, amazing ...

niffob's picture
niffob
Activity Score 94

Great work.

Guest's picture
Guest

fantabulous!

Guest's picture
Guest

FABulous Award contender at The FAB Awards 2009!

Guest's picture
Guest

awesome! Had me smiling the entire time

maxsteel's picture
maxsteel
Activity Score 98

AMAZING BUTTERFLIES. GREAT WORK

Guest's picture
Guest

brilliant, well done

kithubabe's picture
kithubabe
Activity Score 72

LOVELY!

elgranjita's picture
elgranjita
Activity Score 8

GREAT GREAT GREAT. who does the animation for coca cola, PIXAR??? ja.

maashookshee's picture
maashookshee
Activity Score 414

well done.. make you smile ..

Aaqib Shah's picture
Aaqib Shah
Activity Score 416

one of the best ad

Guest's picture
Guest

Should be up for a FAB Award - International Food and Beverage Creative Award.

addesire's picture
addesire
Activity Score 10

beautiful............................

Guest's picture
Guest

I Love it :)

Guest's picture
Guest

I Love it :)

Guest's picture
Guest

Superb. But coke and Pepsi and all aerated drinks are not Environment friendly. This is a very Smart ad to beat the upcoming discussion..., This eye candy is to escape the 'kyoto' discussion. Too much CO2 from aerated drinks. And this might not go down with environmentalist. Some will look thru this cuteness.

Technically - Awesome. As a film maker this is really good team work. All departments shone like the warm sun.

Congrats.

Luke Mendes
www.ekuldom.com

Guest's picture
Guest

Minuscules rules..

Visualizit's picture
Visualizit
Activity Score 28

Great production, out of the box idea, one little concern, it is a bit too Disneyish, makes me appreciate the character of other brands (namely pepsi) which appears to be wittier than Coke's as it is becoming "cuter".

cebado's picture
cebado
Activity Score 256

How amazing it is

Guest's picture
Guest

peter & the wolf!

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