Young children can't tell the difference between tv ads and regular programming, and don't have the cognitive skills to question sales messages. CFAC commissioned this viral ad to lobby the Australian Government to ban junk food advertising to kids.
Film advertisment created by I.D.E.A.S., Australia for Coalition on Food Advertising to Children, within the category: Public Interest, NGO.
Creative Director / Copywriter: Max Landrak
Director: David Jagoda
Account Director: Adrian Leppard
Producer: Vashti Rosenberg
DoP: Simon Higgins
Stylist: Marcella Hayward
Costume: Creative Works Australia
Editor: Gabe Dowrick
Sound: Virtual Noise Studios
Post: Jungle Boys
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