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The weight of tobacco

Agency Network: 
Published/Aired: 
May 2013

CNCT national commitee against tobacco: The weight of tobacco

Description: 

Film advertisment created by Havas, France for CNCT, within the category: Public Interest, NGO.

Advertising Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-Helene Versini
Production Company: Bandits
Executive Producer: Alexandra Long
Director: Stephane Barbato
Music: Alex Jaffray

Comments (5)

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certaintly's picture
certaintly
Activity Score 3994

longer than it had to be.

the copy at the end should have clarified that the weight they're referring to is (IM ASSUMING) the cost of smoking-caused sicknesses on the healthcare system.

"TOBACCO-RELATED ILLNESSES WEIGH AN ANNUAL $47 BILLION ON THE FRENCH HEALTHCARE SYSTEM"

guajiro's picture
guajiro
Activity Score 127

nice video, poor copy. these imaginary figures is something smokers do not give a poo about.
and yes, could be easily done in 30 sec.

dearturki's picture
dearturki
Activity Score 311

right its too long, but clever, its not about money waste, also the effort and hassle people put in.

kleenex's picture
kleenex
Activity Score 49584

BLAAAHHHH

grugee822's picture
grugee822
Activity Score 475

great execution.. it just trying to give public the situation of those who are smoking.. it got idea, concept and rational.. well done :)

pd

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