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September 2011
Direction / Design / Animation: Quayola
Producer: Beccy McCray
Sound Design: Matthias Kispert
Photographer: James Medcraft
Animation: Kieran Finch, Cai Matthews
Programmers: Mauritius Seger, Evan Bohem
Technical Support: Patrick Hearn
Production Company: Nexus

Comments (21)

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Highest Rated

Nike Diesel's picture
Nike Diesel
Activity Score 13630

and Branded Content & Ent.

morse's picture
Activity Score 18006

It's pretty, but I think it's an utopia and it feels dishonest.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MK-tessa's picture
Activity Score 216

It is. The chipotle in san francisco was serving chicken that wasn't free range for months. And people still ate there. lol

jujocd's picture
Activity Score 759

that song is great, it perfectly mixes with the scenary, i will always remember that chipotle story

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

sooo good

Norremark's picture
Activity Score 77

It feels honest until 1:10, then the message gets ruined. I really REALLY love the art direction though.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632
abake's picture
Activity Score 1264

I like it a lot.
I don't get the message that they are saying they do things that way, just that things should be done better, more naturally.

PeterRimmer's picture
Activity Score 17

Nice art and direction but can they really support these claims?

khronos's picture
Activity Score 998

i dont understand why people have to be so cynical about the ad. The point of the ad is that people are going to remember this, in a good way....I LOVE IT !! and yea nice art direction too :)

Klinn's picture
Activity Score 37

All I could think after I saw this was that regardless of how it happens, the animals are going to be slaughtered. And then I felt horrible.

GregJ's picture
Activity Score 48

Thanks for the link to the making of the animation. Here's their latest ad.!

osakan's picture
Activity Score 42

minecraft anyone?

KimKong's picture
Activity Score 198

This commercial speaks very much to my emotional side and really humanizes the food industry with great artistic vision. The cover song reminds me of Johnny Cash's version of "Hurt." Yes, Chipotle - you've given me a few reasons to (belatedly) check you out.

alausa's picture
Activity Score 1420

Just won film grand prix.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

and Branded Content & Ent.

Temple's picture
Activity Score 11337

I can't really see how this stole the Grand Prix from 3 little pigs. It's almost a scandal.

NomadDCLXVI's picture
Activity Score 443

Nice animation, nice music, but really no idea what made it to get Grand Prix. A little bit of luck and mystery most probably.


Nike Diesel's picture
Nike Diesel
Activity Score 13630

I totally agree with Temple. My favorite above all this year was the 3 little pigs.

gonniethegon's picture
Activity Score 102


the pencil's picture
the pencil
Activity Score 235

great song choice and execution.

andylefty's picture
Activity Score 4535

Pretty perfect.