The freshness loan by Bingo Credit

Agency Network: 
October 2009

Teaser ad.

To promote their responsible loans, Cetelem decided to criticise the behaviour of credit companies by creating a fake advertising campaign for a fake credit company called Bingo Credit. As you'll see, Bingo Credit are more than dishonest...

Film advertisment created by TBWA, France for Cetelem, within the category: Finance.

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: David Gray
Production company: LaPac Paris

Comments (6)

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Anov Communication's picture
Anov Communication
Activity Score 42

In France, this serie of Ads is such brillant ! Brand Image of Cetelem's growing fast because the final message is well enonciate !
We pretty enjoy it in Anov

morse's picture
Activity Score 18026

Let me decide how I want to spend my borrowed money, I don't need Cetelem to decide for me. Thank you very much. Fun video though.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

l4rry's picture
Activity Score 14

Sexist ads are always amusing... but would get slaughtered in the modern world for political correctness!

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kind of old strategy... don't you think?

The Jobless Writer
Will Think for Salary

Guest's picture

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LeroyChristian's picture
Activity Score 392