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Barriers

Agency: 
Published/Aired: 
October 2010
5040
Description: 

It’s easy to see there aren’t enough women in senior levels of business, but it isn’t easy to see the barriers they face. If we can start the conversation, we can start to create change.

Film advertisment created by FCB, Canada for Catalyst, within the category: Public Interest, NGO.

Advertising Agency: DraftFCB, Toronto, Ontario, Canada
Creative Director: Robin Heisey
Art Director: Marilyn Davis
Copywriters: Sarah Wells, Lauren Miller, Shaun Roncken
Account Team: Stephanie Martins, Samantha Murphy, Lynn Chow, Liz Ashworth
Broadcast Producer: Judy Hamilton
Production Company: Industry Films
Exec Producer: Joan Bell
Director: Jonathan Bensimon
Dop: Jonathan Bensimon
Editing House: Stealing Time
Editor: Geoff Ashenhurst
Transfer Facility: Alter Ego
Colourist: Eric Whipp
Online Facility: Stealing Time
Music House: Rmw
Flash Developer / After Effects Artists: Darren Achim

Comments (14)

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Guest's picture
Guest

Nice demonstration. But so what?

Guest's picture
Guest

Enough, I'm sick and tired of this lie. Nowadays, women are the ones who make barriers to the others on their path. They now have important positions everywhere and they have started their own rules. I'm not saying that men are now victims, far from there. Women are not victims like they pretend to be. Look around you and compare to what they were during the WWII. Nothing is similar, because they have everything they need and a lot more.

I have more pity for immigrants and elders. I really hope they will stop spreading the word about how victims they are. It's *&*?& over.

Guest's picture
Guest

Couldn't agree more!

Janae's picture
Janae
Activity Score 385

i have to agree. there a more women, who close the door in front of other women than actually men doing this.
maybe there are so afraid to loose theire positions. i don't no, but live is not always a huge plate of cupcakes.

Girlfireice's picture
Girlfireice
Activity Score 254

could ve been nice

tzuik's picture
tzuik
Activity Score 104

This commercial is 50 years late.

Oblabla's picture
Oblabla
Activity Score 298

catalyst is "working with businesses and the professions to build inclusive environments and expand opportunities for women at work."

I think besides opinions about women's place in the society nowadays.
Advertisers did their job.

Oblabla.wordpress.com

Guest's picture
Guest

PSA's are all fcb ever does in Canada. They've also been recently singled out in NY as one of the networks top 5 worst agencies.

CommandZ's picture
CommandZ
Activity Score 2498

Give me a break. I agree with what the general sentiment is here, this is way overplayed and certainly not true today.

Guest's picture
Guest

I like the ad.

Guest's picture
Guest

Pigs.

Guest's picture
Guest

There aren't any barriers in a kitchen. *shrugs*

sdaniela's picture
sdaniela
Activity Score 2

Afraid you won't get any more warm meals that's why you prefer to remain anonymous?

Guest's picture
Guest

Totally agree with Tzuik, this ad could be more efficient in the late '50s. NOT today.

It's been proven that women have more success in high school, college and universities, especially in medecine. I always worked with female manager. I'm REALLY surprised that they still make an ad campaign to break the barriers...what barrier? Gay men have a lot more of barriers than them.

One of the last things they need to feel equal is being elected as president of the US, and this is not sexism if they are not there. They just need to prove they are good enough to get this position and never succeded yet. They won't elect a women for her beautiful eyes. They need to work harder.

And no, there are not pigs here, who knows if this is a man writing down right now.

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