To Life, Love, Loot

Agency Network: 
July 2011

Captain Morgan's 'To Life, Love & Loot'


Jenny Bichsel, Jesse Flores, Christina Lum

Film advertisment created by Anomaly, United States for Captain Morgan, within the category: Alcoholic Drinks.

Advertising Agency: Anomaly, USA

Art Director: Jon Zast

Copywriter: Andy Carrigan

Creative Directors: Mike Byrne

Producer: Andrew Loevenguth

Prod Company: Smuggler

Director: Tom Hooper

EPs: Brian Carmody, Patrick Milling Smith

Editorial: Rock Paper Scissors

Editor: Adam Pertofsky

Asst Editor: Aaron Tompkins

Producer: Helena Lee

Telecine: Company 3

Colorist: Tim Masick

Post / Effects: Framestore NY

Senior Producer: Satoko Iinuma

VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson

Lead Flame artist: Ben Cronin

Flame: Murray Butler, David Forcada, Miyuki Shimamoto

Flame Assists: Sabrina Tenore, Mayuko Saito

CG lead: Andy Rowan-Robinson

CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman,

Audio Post: audioEngine

Mixer: Tom Goldblatt

Producer: Jessie Meade

Executive Producer: Sharon DiTullio-Tepper

Music: Pull

Sound Design: Noises Digital

Sound Designer: Kim Christensen

Comments (11)

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Temple's picture
Activity Score 11337

Finale is a letdown.

sirvan's picture
Activity Score 29860

A whole bunch of terrible


"I love some things, and don't love some other things."

morse's picture
Activity Score 18026

What just happened? :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
Activity Score 49614

The other boat was not going to get robbed????

Hammad S's picture
Hammad S
Activity Score 484

No, that wasn't going to happen. The enemy ship came to them, not the other way around. Morgan's ship was being defensive. And Morgan showed the best defence and offence is.......

Hammad S's picture
Hammad S
Activity Score 484

I liked it.
To life. To love. To loot (which is very ambiguous and meaningful). Ppl brought together, even enemies; all's good.

CuriousPencil's picture
Activity Score 4225

Good for a whisky brand to go for 'the pink pound' - about time alcohol grasped the fact there's a vast gay market. Good luck to them, and smoothly done, in an almost under-the-radar homoerotic way.

Rotzgoht's picture
Activity Score 186

I did like the cinematography. Mike Byrne's a really nice guy, so I wanted to like the Ad better than I did.

ambareesha's picture
Activity Score 253

ha ha ha x ∞

- @mbi

Corbeen's picture
Activity Score 1093

it happens all the time when the crew uses the product, they are forgetting what they shoot. cccc... glamorously bad ad.

dean viii's picture
dean viii
Activity Score 1686

I've hated all the Captain Morgan work.