Agency Network: 
September 2011

The Cadillac CTS-V has a 0-60 mph of 3.9 seconds. The tone of a film can shift just as quickly. That’s why as a title sponsor of the Toronto International Film Festival we created 3 trailers playing off this powerful similarity.

Film advertisment created by McCann, Canada for Cadillac, within the category: Automotive.

Zero to Drama in 3.9 Seconds

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Group Creative Director / Art Director: Troy McGuinness
Group Creative Director / Copywriter: Cam Boyd
Agency Producer: Grace Lee
Production Company: Spy Films
Director: Ruairi Robinson
Cinematographer: Adam Marsden
Executive Producer: Carlo Trulli
Producer: Peter Oad
Post House: Posterboy Edit
Editor: Mark Pavia
Composer: Tyson Kuteyi / TA2 Music
Colourist: Eric Whipp / Alter Ego

Comments (8)

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Highest Rated

Paolo Buatti's picture
Paolo Buatti
Activity Score 896


tracyzhang's picture
Activity Score 133

this one is my favourite of the 3, LOVE the use of sound (or lack there of) in the beginning to create the dramatic effect!

Paolo Buatti's picture
Paolo Buatti
Activity Score 896


jeph's picture
Activity Score 156

Epic visuals, style, direction and even acting. Minus one star only because the connection seems just a tiny bit forced. But it's still one hell-of-a-nice spot.

morse's picture
Activity Score 18006

These are really nice. Dramatic and fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Temple's picture
Activity Score 11337

The other two are ok but this one is really good.

Kikin's picture
Activity Score 210

Best of the series. My first 10 awarded.

Think. Then think again.

Hadeer Taha's picture
Hadeer Taha
Activity Score 18

Really smart one.

Hadeer Taha

bgajus08's picture
Activity Score 134

I like it. Not my fav of the 3. Also I think the timing of the music should be different. Earlier I think, to match the reactions of the people.