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Lovin' You

Agency: 
Published/Aired: 
August 2011
Description: 
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Directors: Eduardo Marques, Rafael Donato
Art Directors: Fabiano Gomes, Vinicius Siepierski
Copywriters: Rafael Donato, Pedro Fernandes
Agency producers: Cecília Taioli, Naná Bittencourt
Accounts: Carolina Vieira, Virginia Mendes, Ana Carolina Bacchereti
Media: Giuliana Chekin, Daniela Moura, Antonio Ferreira, Carla Caramante, Fernanda Dornelas
Production Company: PBA Cinema
Directors: Luís Mermet, Mayra Gama
Executive Producers: Nívio Alves de Souza, Mayra Gama
Photography: Nico Trovato
Production team: Edu Pereira
Pos-production: Casablanca
Motion: Rubens Angelo, Danielle Galvão, Eliane Parvati
Casting: Beti Tubino
Sound Production: S de Samba
Sound Director: Dimi Kireeff
Sound Production team: Dimi Kireeff, Henrique Nicolau, Luis Fernando Vital
Voice Over: Phil Miller

Comments (19)

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Highest Rated

Copy_ranter's picture
Copy_ranter
Activity Score 194

If your a MMA fan you'll know that Anderson Silva religiously eats BK after every weigh in. His favourite burger is the triple stacker. Its a ritual of his to carb back up with one of these BK burgers.

That One Guy's picture
That One Guy
Activity Score 266

Oh. I get it. Brazilian MMA fighter sings cliché song to a burger.
Wait ... did i miss something?

Tejónidas's picture
Tejónidas
Activity Score 246

not really, but if you make funny of him, he will kick your ass

That One Guy's picture
That One Guy
Activity Score 266

yeah, he'd snap my neck with one of those killer knees to the head.

mikevitoria's picture
mikevitoria
Activity Score 22

yes, maybe you missed that Anderson Silva has a high pitched voice.

abake's picture
abake
Activity Score 1264

I don't get it either...

ChuckNorris's picture
ChuckNorris
Activity Score 834

Pretty funny! Seems to have viral potential.

morse's picture
morse
Activity Score 17518

Weird but fun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture
Troll
Activity Score 674

Oh Anderson, WTF buddy?
This is just sh%t. Ridiculous idea. Spent all their time getting The Spider instead of coming up with the idea.
Awesome fighter, bad creative.

mr.x's picture
mr.x
Activity Score 998

I love Anderson Silva but this is crap! Absolutely crap!

Glut's picture
Glut
Activity Score 3935

@troll totally agree

stewart76's picture
stewart76
Activity Score 234

Weird

thiagost's picture
thiagost
Activity Score 12

It works for me. The campaign says that the Mega BK Stacker is so big and scary that even Anderson Silva will get afraid of it. and that explains the high pitched voice.. Considering MMA and UFC fights are getting so popular, I think was really smart to use this contrast - at least in brazil.

Troll's picture
Troll
Activity Score 674

Worst attempt at a rationale ever. If he's so scared why the hell is he singing "Lovin you"?
I'm a huge fan of MMA and Anderson but my admiration of him as a fighter doesn't blind me to the fact that this is a terrible ad.
Celebrity ad with zero creativity.

Boxey's picture
Boxey
Activity Score 8881

That burger looks nasty.

kleenex's picture
kleenex
Activity Score 45456

Boy does this ad suck!!! It poorly sells the product.

And the Burger is not Nasty. It is just full of fat and calories.

bgajus08's picture
bgajus08
Activity Score 134

Striping away masculinity from a bad ass for the sake of a product.... George Lois did that 30 years ago with Maypo.... Worked a lot better then.

dbor's picture
dbor
Activity Score 1455

Is it meaning that burger king contains a lot of estrogens?

matsushima's picture
matsushima
Activity Score 2

Folks, let me try to explain this ad for you. I am Brazilian and to fully understand this ad one must build a linguistic background in Brazilian Portuguese.

As some of you have already mentioned, Anderson has indeed a unique high-pitched voice. Also, "to be scared" in Brazilian Portuguese slang, is "afinar", the term used in this ad. Then the key part is the pun: "Afinar", in addition to mean "to be scared" is also "to make a high pitched sound".

The follow on campaign now in place includes ordering a BK Mega Stacker making an Anderson Silva impression (with a high pitched voice) to get a free ice cream cone.

Copy_ranter's picture
Copy_ranter
Activity Score 194

If your a MMA fan you'll know that Anderson Silva religiously eats BK after every weigh in. His favourite burger is the triple stacker. Its a ritual of his to carb back up with one of these BK burgers.

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