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Who's driving you home tonight?

Agency: 
Published/Aired: 
February 2012
4971
Description: 

Film advertisment created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post

Comments (4)

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sambuca's picture
sambuca
Activity Score 1066

makes no sense....

somecopywriter's picture
somecopywriter
Activity Score 1113

Makes so much sense.

To clarify: In South Africa if you drink and drive you could end up with hardened criminals, scary tow truck drivers or abusive policemen. This series is all about scare tactics. And it works.

Powerful stuff, well done FoxP2!

kleenex's picture
kleenex
Activity Score 48501

I think the idea words, just not overly impressed by it.

Hadrons's picture
Hadrons
Activity Score 6041

Well done. Effective in its intimidation.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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