Advertisement

Ultimate racetrack

Agency: 
Published/Aired: 
July 2014
4361

BMW M4 - "Ultimate Racetrack"

Description: 

Film advertisment created by Cundari, Canada for BMW, within the category: Automotive.

Advertising Agency: Cundari, Toronto, Canada
Creative Director: Andrew Simon
Art Directors / Copywriters: Sarah Adlam, Mike Dietrich
Director: Ozan Biron
Sound: Charles Deenen

Comments (4)

Log in or register to post comments

Highest Rated

mADman808's picture
mADman808
Activity Score 19

I disagree. Good ideas are discovered not made. In this case, finding the right driver was everything. It's a great ad. Makes me want to buy and drive that car.

kleenex's picture
kleenex
Activity Score 48189

The driver was excellent...

adri10288's picture
adri10288
Activity Score 337

Car porn! What exactly did the agency do though? "Our idea is wicked-cool shots of an M4 driving. There must be a sense of danger involved. Some Squealing noises. Etc."

mADman808's picture
mADman808
Activity Score 19

I disagree. Good ideas are discovered not made. In this case, finding the right driver was everything. It's a great ad. Makes me want to buy and drive that car.

Jaytesh's picture
Jaytesh
Activity Score 122

Was the plan to not include any major on-your-face Branding?

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

Advertisement