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Cactus

Agency Network: 
Published/Aired: 
June 2008
Description: 

The commercial intends to portray a bank more human, more related to peoples dreams. The objective is to establish an emotional connection with people contrary to the traditional dominican bank claim of product performance. It’s a brand value building oriented creative.

Film advertisment created by JWT, Dominican Republic for BHD Bank, within the category: Finance.

Advertising Agency: JWT, Dominican Republic
Creative Director: Mike Alfonseca
Art Directors: Liko Natera
Copywriters: Mike Alfonseca
Production: Blow up films Argentina
Director: Cristian Bernard
Animation: Barraca Post
Post: Sebastian Bucarey
Client supervisor: Fernando Castro, Kaolane Ortiz

Comments (24)

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Highest Rated

eclipse011's picture
eclipse011
Activity Score 44

Come on! You can't compare those 2!

Mai_Maged's picture
Mai_Maged
Activity Score 123

so cute ,Cactus character is amazing i love it so much.

I think that the ad had achieved its objectives.

Barbara Agatha G.'s picture
Barbara Agatha G.
Activity Score 70

Well, if the objective was a branding goal in terms of "humanity": well done
It was super cute and sweet

chyrag's picture
chyrag
Activity Score 48

Nice...

Today I have seen Lao-tzu and can only compare him to the dragon.

sapumal's picture
sapumal
Activity Score 7

sapumal

humanity...

Adaddicted's picture
Adaddicted
Activity Score 3435

Great stuff, different approach...

withalltherespects

eugenius's picture
eugenius
Activity Score 396

so touching.... well done.

orto's picture
orto
Activity Score 26

Gold winner in Cannes 2007

See the Link

http://youtube.com/watch?v=2mTLO2F_ERY

FlyingDogs's picture
FlyingDogs
Activity Score 968

That is exactly what I thought too.

eclipse011's picture
eclipse011
Activity Score 44

Come on! You can't compare those 2!

EscolaElisava's picture
EscolaElisava
Activity Score 106

nah!

Crisp One's picture
Crisp One
Activity Score 2005

wow...why do i feel like im the only one who finds this lame
whatevs, financials are hard.... good stuff guys

Zekin's picture
Zekin
Activity Score 102

Started from coca-cola input:

http://it.youtube.com/watch?v=L0flf7XYwDs

0:28

CGilb09's picture
CGilb09
Activity Score 572

Aw, that was cute =)

Tweet tweet: @ThisAbility

mith85's picture
mith85
Activity Score 242

Put a grin on the ole mug. :)

coffii_howz's picture
coffii_howz
Activity Score 28

super

alnore's picture
alnore
Activity Score 212

sweet

nanxixi's picture
nanxixi
Activity Score 2

Anyone knows how to download it?

jorge00's picture
jorge00
Activity Score 76

Buen trabajo Mike, me alegra saber que se esta haciendo buena publicidad alla en RD. la necesitamos. enhorabuena.

victorgc_a03's picture
victorgc_a03
Activity Score 6

Prety nice job. I get it easily.

elmike's picture
elmike
Activity Score 15

nanxixi, here's the youtube link.
http://www.youtube.com/watch?v=PWqJpbZ-ON8

regards.

VioletYoshi's picture
VioletYoshi

Cutest thing I've seen today!

Guest's picture
Guest

Congrats Mr. Mike! Bringing the good stuff to DR.

KDadá's picture
KDadá
Activity Score 106

Everybody cried with it!!...Really good!! :3

Ele's picture
Ele
Activity Score 31

Dadáaaaaa :)

Lenia Rosario | Copywriter

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