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Published/Aired: 
March 2017

Wipe It! (PSA for Cinemas)

Description: 

The campaign approach is simple: making the invisible connection between the not-so-remote coal mine and a bathroom appliance that can be found in almost every single office, mall or cinema toilet. By making this connection, we show the chain of events necessary to operate a hand-dryer, concluding with the message that its purpose can be served with a less carbon-heavy alternative. Our campaign video is tailor-made for cinemas, where people from all walks of life gather. Just as you can’t escape the “turn of your mobile phone” public service announcement prior to a movie screening – we hope that through this medium we can reach more people.

Film advertisment created by BEE Environmental Communication, Hungary for BEE Environmental Communication, within the category: Agency Self-Promo.

Advertising Agency: BEE Environmental Communication, Budapest, Hungary
Creative Director / Copywriter: Gyula Gábor Tóth
Illustrators: Natália Varga, Enikő Simonyi
Videographer: Dénes Fellegi
Music: Audioblocks

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 49494

I love the look of the spot.

schottland's picture
schottland
Activity Score 7

Simple, colourful , creative and effective.

kleenex's picture
kleenex
Activity Score 49494

I love the look of the spot.

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