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Imagine the possibilities

Agency Network: 
Published/Aired: 
October 2015

Imagine The Possibilities | Barbie

Description: 

Film advertisment created by BBDO, United States for Barbie, within the category: Gaming.

Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter
Senior Copywriter: Adam Balogh
Senior Art Director: Jason Moussalli
Senior Producer: Lisa Christman
Business Affairs: Danielle Ivicic                                                                                                                            
Managing Director: Marc Burns
Senior Account Director: Fredkin
Management Supervisor: Nicole Dongara
Account Supervisor: Nicholas Roth
Director of Business Development: Crystal Rix
Senior Planner: Alaina Crystal
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music, Andrew Know Music Productions
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3
Executive Producer: Patti Bott
Production Company: Slim Pictures Inc

Comments (11)

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talkingisfree's picture
talkingisfree
Activity Score 2712

Starts greatly, wraps up ok. Good stuff anyway

kleenex's picture
kleenex
Activity Score 49584

I will agree to that.

T.'s picture
T.
Activity Score 1110

Yeah. Good stuff.

What's your ad telling the consumer?

halaby87's picture
halaby87
Activity Score 10040

very nice

artcurie's picture
artcurie
Activity Score 363

very nice!

Priya Wijetunga's picture
Priya Wijetunga
Activity Score 1667

Good insight. Like it.

damnson's picture
damnson
Activity Score 11517

Eh, it's alright I guess.

An axe murderer of ads.

jodamo5's picture
jodamo5
Activity Score 18

This is a totally different angle for Barbie marketing. Give it a positive message to stand for, which will help set it apart from the negative body image messages it has become known for. If they keep building marketing along these lines I expect this will work extremely well for the Barbie brand.

I run an online marketing agency in Hamilton, New Zealand.

LeonTheLion's picture
LeonTheLion
Activity Score 8

Love this! Really fantastic work.

lambertt's picture
lambertt
Activity Score 35

Great way to combine field stunts with the playful concept at the end

CommandZ's picture
CommandZ
Activity Score 2498

Really well done. Great angle for the category and outstanding emotional connection to the audience. Great work Adam & Jason and the whole DDB team.

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