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The hunt

Agency Network: 
Published/Aired: 
February 2013

Spot Baci lingerie "Hunting season is open" (50s) English version

Description: 

Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men. The campaign coincides with the aftermath of the French game-hunting season and promotes the pursuit of another kind of "hunt".

Film advertisment created by Mademoiselle Scarlett, France for BACI, within the category: Fashion.

Advertising Agency: Mademoiselle Scarlett, Paris, France
Creative Director: Olivier Bouas-Laurent
Art Director / Copywriter: Christophe Mallus
Director: Maxime Charden
Account manager: Séverine de Nazelle

Comments (11)

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kleenex's picture
kleenex
Activity Score 49562

Those ladies can hunt me anytime...

Temple's picture
Temple
Activity Score 11337

I'm not sure about the idea, but I'm 100% sure that this model's ass should get a Gold Lion.

CommandZ's picture
CommandZ
Activity Score 2498

+1

alausa's picture
alausa
Activity Score 1420

Amen!

josh n.'s picture
josh n.
Activity Score 484

nothing special, but it works!

ancana22's picture
ancana22
Activity Score 276

gostosas! só!

abake's picture
abake
Activity Score 1264

So Baci makes lingerie that makes men want to run away from women. Cute.

certaintly's picture
certaintly
Activity Score 3994

idea is ok i guess, but the execution is just horrible... really really bad production. looked amateurish
why would they be running away?

monoliz's picture
monoliz
Activity Score 1304

they have no insight, very bad actors and beautiful ladies.

DirkDiggler's picture
DirkDiggler
Activity Score 2

Those guys are completely gay

Luca de Santis's picture
Luca de Santis

aweful sexist

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