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Agency Network: 
Published/Aired: 
February 2012
Description: 

Film advertisment created by Verba, Italy for Audi, within the category: Automotive.

New Audi A1 Sportback. Amusement without breaks.

Advertising Agency: Verba, Milan, Italy
Creative Directors: Michelangelo Cianciosi, Luca Cortesini
Art Director: Daniel Cambò
Illustrator: Mozart

Comments (10)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Without breaks? How about traffic lights and zebra crossings? I get the point about fun but how does it try to convince me? Just saying isn't enough.

simonds08's picture
simonds08
Activity Score 598

this could have been taken much further... the trip route could have made a picture, word, shape, SOMETHING... maybe play off of "amusement"? Also as Jaap mentioned, the copy isn't convincing and it has nothing to do with the visual.

logic's picture
logic
Activity Score 43

i know it's not exactly the same concept but if the concept is weak, and the visual is not original, what's left?
http://adsoftheworld.com/media/print/terranova_land_rover_maze?size=_o...
http://adsoftheworld.com/media/print/land_rover_inout_3?size=_original

Blashyrkh's picture
Blashyrkh
Activity Score 32886

Reminds me NFSW loading screen.

ishiboy's picture
ishiboy
Activity Score 497

Crap!

kleenex's picture
kleenex
Activity Score 49584

crappy copy and ad.

marano's picture
marano
Activity Score 348

this does nothing for me. It just looks kinda cool and inviting.

mrMagic's picture
mrMagic
Activity Score 798

Read the line loud and it can sound like without brakes. I wouldn't like car without breaks(brakes).

torontose's picture
torontose
Activity Score 393

no

Iain H's picture
Iain H
Activity Score 15

Interesting visual, poor copy. I guess it got lost in translation, unlike the car.

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