September 2010

Additional Credits:

Film advertisment created by Bates, Norway for Audi, within the category: Automotive.

Comments (11)

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

That's so smart. I'm biased, very biased, because I do mountainbiking, but oef that was cool. And what a way to show their cars capability.

kalpesh78's picture
Activity Score 2578

watch the BMW land speed commercial. Looks like its inspired from there.

The smart way to show the cars capability is portrayed much better here...

ideas....30 minutes nahi toh free.

Guest's picture

Good work.

Guest's picture

The MTBing is cool, but" And what a way to show their cars capability." - it going through a puddle is hardly inspiring?

thedesignaddict's picture
Activity Score 5403

Reminds me a lot of this;

LeeHarvey's picture
Activity Score 3045

In a way you're right, there are similarities. Still, I like the Audifilm a lot. A LOT!

Spoonfeederxxx's picture
Activity Score 641

A very expensive "ok" commercial...

Guest's picture

Define expensive please

pklos's picture
Activity Score 5

@Thedesignaddict and kalpesh78
It does not seem quite like you catch the idea here. In this commercial the Audi Q5 plays the role as a team car for a mountain bike race in the same manner as other vehicles can be team cars in for example Tour de France. Your examples for BMW are typical meta-commercials where the camera is revealed to be in the car it's advertising. This has been done many times and with varying success. I kinda like both your examples, but of the many meta-camera ideas, I actually think this ( from 2002 is even better, because the idea is not explained, which is done in both of your examples. By the way, this movie is made by some of the same guys as "mountainbike".

Guest's picture

The film you are talking about is certainly not better, just because of helicopter shot! If you want to let me think that it's filmed by another audi, show me only audi point of view!

pklos's picture
Activity Score 5

I agree. It would be much better without the heli-shots. What I like about it is that its not explaining the idea. By the way: its not like the camera-car is an Audi. The point is that its not - that’s why it runs off.

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