Agency Network: 
January 2010

AT&T: Entertainment

Film advertisment created by BBDO, United States for AT&T, within the category: Electronics, Technology.

Advertising Agency: BBDO, NY, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Ralph Watson
ACD / Copywriter: Mike Sweeney
ACD / Art Director: Molly Adler
Agency Producer: Grant Gill
BBDO Music Producer: Melissa Chester
Production Company: Anonymous Content
Director: Peter Thwaites
Director of Photography: Joost Van Gelder
Editor: Kirk Baxter
Edit House: Rock Paper Scissors
Music House: Robert Miller / Stimmung
Music House: Steve Hampton, Ryan Elder, John Adair / Emoto
Visual Effects House: Angus Kneale, Boo Wong / The Mill
Phone animation / Graphics: Bryce Edwards / Spontaneous

Comments (11)

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DBB's picture
Activity Score 1216

Nicely done !

Marlus Lau's picture
Marlus Lau
Activity Score 1808

That's a good execution!

writersblog's picture
Activity Score 553

NIce production, but what is the link to this specific phone again?

timop's picture
Activity Score 26

Like the heroine in this slick video, ATT mobile needs a killer app to amp its brand and the edginess of its smart phones.
New mobile social media platforms provide the juice, and also help BBDO and AT&T to create and sustain viral discussion of videos like this.
For mobile social, for example, there are 5 key performance drivers. The new mobile social media must: blend with the consumers' real-life activities; respect their privacy; enhance shared experiences; and offer new and improved features to capitalize on existing behaviors, such as texting and IM; and offer no delays, distractions, check-ins or triple click-throughs.
The best and most effective mobile marketing will tell a story, keep the conversations real, bring people together, create shared experiences around the brand's story, and deliver these results.
BBDO and ATT Mobility should deploy the new social engines that deliver customized messaging to targeted groups, plus direct group and 1:1 chats, without check-ins, distractions, or delays

writersblog's picture
Activity Score 553

Thanks for clearing that up. Now dense it to a punchy pay-off under 158 words please.

JeffGreenhouse's picture
Activity Score 310

I'm in agreement with writersblog. It's a well-produced commercial, but there's no meat to the message about what they are selling. I can watch all those types of movies on just about any smartphone, so it's kind of a wasted spot.

sirvan's picture
Activity Score 29860

This was just done for Intel, and it actually had a connection to the product.

What a waste of money.


"I love some things, and don't love some other things."

welsh523's picture
Activity Score 150

Great spot.....everything was perfectly done

Glut's picture
Activity Score 3935

done many times before but this one is very well done.

mdb1974's picture
Activity Score 411

Not to get off topic, but this ad is undermined by the lameness of the feature.

chardmont007's picture
Activity Score 16

this is great one... well done. thumb ups...