Sad song

Agency Network: 
May 2008

Brian Robinson, Stefan Sonnenfeld

Film advertisment created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD / Art Director: Chuck Monn
Art Director: Jamie Reilly
Copywriter: Kevin Tenglin
Agency Producers: Mike Refuerzo, Hank Zakroff, Francesca Moore
Production Co: Epoch Films
Director: Phil Morrison
DP: Neil Shapiro
Editorial Co: Mad River Post
Editors: Lucas Eskin
Post Co: Company 3

Comments (9)

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Alistair C.'s picture
Alistair C.
Activity Score 692

there was really no need for "mac" to add "nice touch"... it's just like canned laughter.

Tapper's picture
Activity Score 490

iconic, smart, clean, well writen as always

Strip. Strip. Strip.

bknowlden's picture
Activity Score 3647

Don't get me wrong, I love these, but I recently read an article about how how endearing the PC is and how subtly arrogant MAC comes off. I didn't realize it at first, but it's very true.

topawers's picture
Activity Score 139

Exactly. That's the point.

jsptrck404's picture
Activity Score 437

topawers is right. That's exactly the point. The loveable loser. But loser none the less.

| think small |

nemesis's picture
Activity Score 765

I love this campaign. Simple, smart, very funny and it still feels fresh. I'm always looking forward for new commercials featuring the Mac and PC characters.

NatalieM's picture
Activity Score 1685


jsptrck404's picture
Activity Score 437

not to mention sales are up.

| think small |

righttowrite's picture
Activity Score 4

the mitchell & webb UK campaign was much stronger in my opinion.