Comments (14)

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morse's picture
Activity Score 18006

The message is clear. This is really pretty plastic. But nothing beyond it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Vladi Vascalup's picture
Vladi Vascalup
Activity Score 455


thouarethat's picture
Activity Score 5

Steve is in tears up there !

alex razzaghi's picture
alex razzaghi
Activity Score 243


Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

After so many spoofs, even 'plastic perfected' sounds spoofy!

robinnatter's picture
Activity Score 22

Classic Apple, nothing more, nothing less. But if I'm the target audience, this really did not give me anything.

ebbre's picture
Activity Score 2

Well, the spot is beautiful, but the message is: buy this because it's coloured.

Ken Foggygraveland's picture
Ken Foggygraveland
Activity Score 79

Well Apple doesn't care. And that's why in their ads they don't care. They just do what they want to do. And that's why their fans love this brand because it resonates with their lifestyle choices.

Wholey moley,
Ken T.

kleenex's picture
Activity Score 49010

I liked it, not special though.

raxisanneace's picture
Activity Score 45

Apple already hits my television screen at least once every second to third ad break, but I'm not really sure if this addition is necessary. The music somewhat irritated me too, I don't know why, it just did.


state13's picture
Activity Score 14

Looks like Lumia 620.

jhicken's picture
Activity Score 52

Target audience are girls 18-34. I think it hits the audience nicely.


peshawa.sofi's picture
Activity Score 207

This is beautiful, especially teenagers will love it, one concern thought the ah ah ah ah sound was there for too long , kinda boring. .

ziyad_pa's picture
Activity Score 105

A very environment friendly product :)

I dont think Apple will update this page again..