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Agency: 
Published/Aired: 
November 2013
5400
Description: 

Introducing iPad Air. It's even more capable and powerful, and weighs just one pound. So you can do more than ever, in more places than ever.

Film advertisment created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA

Comments (6)

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your mom's picture
your mom
Activity Score 737

i like it son. im proud

Don't argue with your mom!

kleenex's picture
kleenex
Activity Score 48481

This is not a bad ad at all.

danielchapman's picture
danielchapman
Activity Score 292

Apple finally does a strong ad. First one in a few years.

Excellent concept, excellent copywriting, excellent cinematography. Kudos.

Mongoose's picture
Mongoose
Activity Score 4961

Gooood 1.

Make the logo Bigger and the black, Darker!

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

This is gonna sound a little cliche but I'd compare it to the think different ad. Both draw strong comparisons between the images they use and the identity that Apple has. Going in to 2014 with the iPad Air, I'd say this is a pretty damn good ad!

faissalo's picture
faissalo
Activity Score 728

You're god damn right I'm Heisenberg.

Nice init

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