Game changer

Agency Network: 
October 2008

Stefan Sonnenfeld, Brian Robinson

Film advertisment created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / AD: Alain Briere, Drew Stalker, Parker Grant
CW: Alicia Dotter
Producer: Bryan Barker
Production Co: Green Dot Films
Director: Mark Coppos & Virginia Lee
DP: Rebecca Baehler
Editorial Co: Nomad Editing Company, Inc
Editor: Jared Coller
Post Co: CO3

Comments (12)

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Luiza Lucky's picture
Luiza Lucky
Activity Score 59

here's a winner!

Wordnerd's picture
Activity Score 6692

well, this works and it's definately a cool thing. still this is just a product demo and no idea.

Crisp One's picture
Crisp One
Activity Score 2005

the fact that it is such a awesome product that all they need are product demo ads,and people still buy them up like crack addicts, is something impressive all in its self.

stitchy's picture
Activity Score 779

AMEN to that...
the phone has HUGE problems and breaks so much... "people still buy them up like crack addicts"

Wordnerd's picture
Activity Score 6692

totally agree. they don't need other advertising. but idea-wise this is boring and just like all the other apple-spots (at least in germany).

so i don't think this needs to be on this site

Crisp One's picture
Crisp One
Activity Score 2005


Hibon's picture
Activity Score 3736

Right, just a product demo & no idea.(but still a good ad)

Simple ideas are the best !

luispiter's picture
Activity Score 2756
R3P's picture
Activity Score 33

I wonder if that was in fact the real phone screen or a replacement. The streaming video looked a little pixelated and therefore more WYSIWYG and believable to the consumer in my opinion.

spidey's picture
Activity Score 42

people buy it for status symbol

gerard82's picture
Activity Score 18

very beautifull movie for iPhone

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

I read in Ad Age that Walmart will be selling iPhones for $99.00. No madder what your income level is everyone will buy them.