Agency Network: 
August 2014

Film advertisment created by TBWA, United States for Apple, within the category: Electronics, Technology.

Comments (14)

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Highest Rated

Pete R.'s picture
Pete R.
Activity Score 3412

I find it good strategy and very nice footage.

c c c's picture
c c c

no, you are not!!!

damnson's picture
Activity Score 11517

Well, whatever.

An axe murderer of ads.

PeterDung's picture

i like this

sacrilegend's picture
Activity Score 3394

To have come from "Here's to the Crazy Ones" to this...

morse's picture
Activity Score 18026

For Apple, this is hard sell.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Austin Video Production's picture
Austin Video Pr...
Activity Score 1310

I like this one.

Pete R.'s picture
Pete R.
Activity Score 3412

I find it good strategy and very nice footage.

advertising ninja's picture
advertising ninja
Activity Score 616

benefit: empowerment
client: any would do

jesus... this is so boring. advertising has become soo boring.

kleenex's picture
Activity Score 49584


P.H.K's picture

iPhone`s won`t save the world.

Kn's picture

I don't get it: Advertising is in a terrible state. Products are mostly gone and everything you see is mum-jumbo. Here you have a bunch of actual uses of a device with a nice ambiance and music. A TV spot that would never work with any different product and that tell exactly what product does without over-promising. And yet - boring and hated.

Understand: It's just the product. If only it could bring back the child in you like Evian does, maybe they could do some stuff with dancing CGI...

someguy's picture
Activity Score 674

Yuck. This is a re-shot version of an ad we've seen a million times before for a million other brands.

lemonAd's picture
Activity Score 343

Look at all the wonderful functions I've got (to sell extra)

when life gives you lemons make a lemonade stand.

hanna.schiller.3's picture
Activity Score 2

Could someone tell me who the woman at 0:10 is?