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Rules of the road

Agency Network: 
Published/Aired: 
September 2011
Description: 

Film advertisment created by Publicis, Italy for Ania Foundation, within the category: Public Interest, NGO.

Advertising Agency: Publicis, Rome, Italy
Production: Les Enfants Pictures
Director: Tom Willems
DOP: maximealexandre

Comments (6)

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leoparylee's picture
leoparylee
Activity Score 117

Is it really?

kleenex's picture
kleenex
Activity Score 49010

nice ad.

Baelin's picture
Baelin
Activity Score 273

The message doesn't come across strongly enough. There's not enough tension in this execution to jerk the heartstrings.

Good example of what I mean:
http://www.youtube.com/watch?v=45pSEtKRsiQ

MissKarizz's picture
MissKarizz
Activity Score 19

I tend to agree with the above poster... this is a nice video, and I love the colors and setting and "plot twist" at the end, but I think the music is a little too... twinkly for the theme. I thought it was going to be about OCD or some similar disorder until they panned out. I definitely was not expecting something like paraylsis, that, as they explain, could have been avoided by "using your head." I think it needs slightly more tragic music. Otherwise, nice images, and important message to spread!

Glut's picture
Glut
Activity Score 3935

nice

Hadrons's picture
Hadrons
Activity Score 6041

Nice perspective, the art could be tighter but nice altogether

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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