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Bobble Family

Agency Network: 
Published/Aired: 
September 2017
Description: 

Executing one of the biggest ad reveals to date, FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand.

Film advertisment created by FCB, United States for Amtrak, within the category: Transport.

Advertising Agency: FCB, New York, USA
Marketing Integration Leader: Bill Miller
Group Management Director: Suzanne Santiago
Account Director: Melissa Pitts
Account Supervisor: Quinn Schwellinger
Account Executive: Jordan Abramson
Group Planning Director: Raig Adolfo
VP Strategic Planning Director: Mark Hall
Chief Creative Officer: Ari Halper
Executive Creative Director:Stu Mair
General Creative Director:Gabriel Schmitt
Associate Creative Director: Kat Dudkiewicz
Director of Integrated Production: Leelee Groome
Executive Producer: Stacy Flaum
Visual Effects / Post Production: MPC
Mix: Sonic Union
Mixer: Mike Marinelli
Production Company: Epoch Films
Director: Matthew Swanson
DoP: James Laxton
Edit Company: Spotwelders
Editor: Dick Gordon

Comments (1)

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AdrianQ's picture
AdrianQ
Activity Score 8

Kinda creepy. Also, I wish they were looking at the road.

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