"We Can't Wait" Anthem

April 2008

Film advertisment created by The Martin Agency, United States for Alliance for Climate Protection, within the category: Public Interest, NGO.

Advertising Agency: The Martin Agency, USA
Creative Director: Sean Riley
Art Director: Ty Harper
Copywriter: Raymond McKinney
Broadcast Producer: Brian Camp
AP: Katie Chirgotis
Prod Co: Stock Footage - Getty
Editorial / Post: Thoughtstream Media, VA
Editor: Scott Malkie
VFX: Superfad, NY
Music / Composer: Black Iris Music, VA
Audio Post / Sound Design: Rainmaker Studios, VA
Engineer: Jeff McManus
Mixer / Sound Designer: Mike O'Connor
Voiceover Talent: William H. Macy

Comments (15)

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YoGiIDr's picture
Activity Score 30

Old school!!!!

chen115chen's picture
Activity Score 164

but fine

john doe's picture
john doe
Activity Score 1571


alfredo's picture
Activity Score 558

I love the homage to 80s advertising.

coop's picture
Activity Score 8


krautland's picture
Activity Score 3216

macy should have done a couple more takes of that voiceover.
the creatives should have played a couple more rounds russian roulette.

Disco Munky's picture
Disco Munky
Activity Score 3890

You suck at this.

Go back to the "agency we know" and blow your O-hole with jelly and syrup.


Doin' it for the points

scarfinati's picture
Activity Score 843

Kind of boring but the message rings true

cullers's picture
Activity Score 332

was the point of that logo with the left hand serif that you're turning me into we? I'd like to see more about that. about turning the ME mentality into the We mentality.

Also, we did kinda wait quite awhile before storming those beaches. Maybe you could compare how we didn't wait at all to storm into Afghanistan or Iraq.

Wait. maybe not.

Still, Americans tend to favor the "action" route to things so it's a good appeal.

phoamcor's picture
Activity Score 1284

"We didn't wait for someone else to storm the beach at Normandy"?????? What the fuck are you insinuating? That America acted alone? That the allies were dragging their feet?

"We didn't wait for someone else to guarantee civil rights"???? WHATTT? It took over 200 years for America to come around.

This ad is beyond moronic.

EGGO's picture
Activity Score 354

This ad is not for those who know their history. Kind of an old school way of execution, but as scarfinati said, the message rings true.

You have to hate advertising in order to truly love it.

Umlaut's picture
Activity Score 199

Looks like a corporate video. zzzzzzzzzzzzzzzzzzzzz

Tapper's picture
Activity Score 490

The meassage rings true? Give me popeye spinich, another company jumping on the green ladder. It doesn't ring true whenever anyone says it apart from the people that have been saying it for years, the ones jumping on the bandwagon now all look like schmucks. And there are some funny ones out there, petroleum companies, banks, retail stores, its insulting actually.

Strip. Strip. Strip.

pixelbomb1's picture
Activity Score 2555

is it we or me? the green symbol reminds me of honda ads.

Arnold Santillan

scarfinati's picture
Activity Score 843

im not talking about the politics of the message ringing true, rather that the point they are making comes through nicely whether you agree with their politics is your own issue.

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