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Conflict Diamonds

Agency: 
Published/Aired: 
December 2009
9738
Description: 

Film advertisment created by Y&R, South Africa for African Diamond Council, within the category: Public Interest, NGO.

Advertising Agency: Young & Rubicam Cape Town, South Africa
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriters: Emily Veitch, Ismaeel Chetty, Deanne Longmore

Comments (26)

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Highest Rated

ccurtis's picture
ccurtis
Activity Score 39

Simple and still very emotional. This is a subject that deserves more understanding and attention.

morse's picture
morse
Activity Score 17830

Good ad, but it was too easy to guess the pun.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

desailly's picture
desailly
Activity Score 470

Yup... I think you'd call that a metaphor, not a pun.

Reminds me of Marlon Brando in Apocalypse Now... "it was like I was shot with a diamond between the eyes..."

CurryJ's picture
CurryJ
Activity Score 955

Doesn't make it any less powerful though, does it?

================================================
I think; therefore I am

tirthomitro's picture
tirthomitro
Activity Score 2758

great ad whatsoever

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Superb idea

Szychowski's picture
Szychowski
Activity Score 89

Hard to say: "good, great, nice". This story is sad, but unfortunately true.

Meezo's picture
Meezo
Activity Score 40

very POWERFUL

Wordnerd's picture
Wordnerd
Activity Score 6692

wow. awesome

wilkanny's picture
wilkanny
Activity Score 4

没明白

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Interesting film, good art direction. As Szychowski said, sad story, unfortunately true.

sirvan's picture
sirvan
Activity Score 29860

Good. But the editing could've been better.

+++

"I love some things, and don't love some other things."

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Agreed

silvi's picture
silvi
Activity Score 4172

Shocking but excellent idea.

mycidea's picture
mycidea
Activity Score 90

I wish i hadn't read the client name on top before i saw this video. it would shock me more.

anHiiieeta's picture
anHiiieeta
Activity Score 328

i dont know

BecauseISaidSo's picture
BecauseISaidSo
Activity Score 26

Well done. This is really good. The soundtrack you used was really emotive.

cef's picture
cef
Activity Score 547

i think its awesome.
I will send it to my gf, maybe it makes sense after "bloody diamond"...

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

No need for word here. Actually, try looking at the ad with the sound off. Just as effective.

Gasper's picture
Gasper
Activity Score 44

Really cool!

indranil's picture
indranil
Activity Score 30

I don't want to palce any comment... just to see...

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I don't want to place a reply... just to read ;-)

paumarques's picture
paumarques
Activity Score 1312

excelent producció.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

i360's picture
i360
Activity Score 2

resonates...so deeply

LA

ccurtis's picture
ccurtis
Activity Score 39

Simple and still very emotional. This is a subject that deserves more understanding and attention.

raavigeorgian's picture
raavigeorgian
Activity Score 2444

excellent

Guest's picture
Guest

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