Advertisement

Game Teaser

Agency Network: 
Published/Aired: 
January 2010
Description: 

Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible.

Executive Producer Thomas Bay / Frame.dk

Film advertisment created by Sid Lee, Belgium for Adidas, within the category: Fashion.

Advertising Agency: Sid Lee Amsterdam, Belgium
Agency / Production company: Frame, Denmark
Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee

Comments (8)

Log in or register to post comments

Highest Rated

Bundy Agency's picture
Bundy Agency
Activity Score 597
Guest's picture
Guest

SWEEEEEEEEAT! Great art..

Guest's picture
Guest

needs better lighting and the lack of color in the street makes the project look unfinished

deadlinecanwait's picture
deadlinecanwait
Activity Score 109

great .....

Bundy Agency's picture
Bundy Agency
Activity Score 597
Tommy G.'s picture
Tommy G.
Activity Score 897

My kind of ad

joelapompe's picture
joelapompe
Activity Score 3851

very similar to a 2005 cannes shortlist for Nike :
http://www.joelapompe.net/2010/01/29/adidas-not-so-originals-nike-bask...

Guest's picture
Guest

THX Joe, de plus le film NIKE est vraiment plus fort visuellement... sans oublier le concept

high-sense's picture
high-sense
Activity Score 18

Brilliant

Let's Design oUr wOrlD

Advertisement