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FUTURECRAFT 4D

Published/Aired: 
April 2017

adidas: FUTURECRAFT 4D, Rise

Description: 

To launch the emergent FUTURECRAFT 4D, adidas Brand Design partnered with Miniac Films to create a film that harnesses the spirit of unyielding innovation and discovery in their quest to produce a hyper-personalized running shoe. With striking visuals that usher in a sense of rising from the confines of the imagination, “FUTURECRAFT,” is a cinematic and artful look at what feels like it should be impossible in the moment.

Global Brand Design Creative Director (Amsterdam) : Nick Cline
Producer: Eleanor Fitzgerald
Production Company: Miniac Films
Director: John C. Pina
Executive Producer: Stephen Roesler
Producer: Rogers Marquess
DP: Joshua James Richards
Editor: Eric Greenburg
Original Score: Junkie XL, Christian Vorläender
Sound Design / Mix: Zach Goheen / Vaudeville
Color: Paul Yacono / a52
VFX: Flavor

Comments (2)

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Highest Rated

halaby87's picture
halaby87
Activity Score 9585

okay

kleenex's picture
kleenex
Activity Score 45986

interesting.

halaby87's picture
halaby87
Activity Score 9585

okay

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