Go Ahead is a new campaign from A Mild, a leading LTN cigarette brand in Indonesia. Rather than preaching to Gen Y, the brand decided to empower the audience instead. In this particular spot, we encourage the audience to follow their heart and go ahead do whatever they want to do.
Film advertisment created by Bates 141, Indonesia for A Mild, within the category: Tobacco.
Creative Directors: Hendra Lesmono, Sonal Dabral
Art Directors: Andreas Junus, Irawandhani Kamarga, Daniel Sunaryo
Copywriters: Iyan Susanto, Darrick Subrata
AV Producer: Keumala Dewi
Director: Adam Stevens
Production House: Lynx Films – Robbers’ Dog
Producers: Rob O’Hare, Mark Foster
Music: Songzu, Singapore
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