Afrika needs to go faster

Agency Network: 
November 2010

Film advertisment created by BBDO, Belgium for 11.11.11, within the category: Public Interest, NGO.

Advertising Agency: VVL BBDO, Brussels, Belgium
Creative Director: Jan Baert
Art Director: Seb De Roover
Copywriter: Els Verhofstede
3D: Nozon
Director: Kene Illegems
Production: Caviar Brussels

Comments (8)

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CuriousPencil's picture
Activity Score 4225

A strong idea with the loaded dice and the worthy cause, and the idea that it's not a game, all that. But I really can't take my mind off the contact details.

It's all about 11.11.11.
The phone number's ....11.11
The website's

Was there no way to make a consistent use of the numbers? Getting 'triple eleven' into people's minds then diluting it with different incarnations of the number, not an advisable way to get sticky with the audience I think. But that minor gripe aside, still a good looking piece.

Oh, why 11/11/11 in the first place by the way?

Guest's picture

11/11/11 is the name of a belgian organisation. This commercial was made for 11/11/11.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Nice production, sound and visuals go well together but I'm not all that tempted to donate money (which is what it's all about I suppose).

Dot's picture
Activity Score 90

the idea is not emotional enough. it doesn't really move me.

but it's ok. without being great.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

royschellekens's picture
Activity Score 390

I really like the dice which shows that (most) Africans don't have access to the opportunities other people do have. But because the idea gets stuck in a game it never touches the real world with its real problems. That's why it doesn't create a emotional connection, i think. I would have preferred a different choice in execution. Apart from that a really nice production and very good job on art direction.

Hate advertising? Make better ads.

Dot's picture
Activity Score 90

I agree that one can speak for the metaphor. It's quite nice. But I would like it more if they would take it further and dò something for the whole issue instead of just 'bringing a message, call for action' and hop, we've got ourselves an ad. imho.

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Sushi lover's picture
Sushi lover
Activity Score 907

nice production, but I don't feel myself involved. I get the emotion, but it can't move me to take an action.
I like how it use a dice for the concept. but with the 6 sides of 1s, I am feeling no hope rather than need to be changed.

Dream needs to be big!

Temple's picture
Activity Score 11337

Looks like a rejected idea for Monopoly.