The public was invited to test-drive a new concept car using Virtual Reality. Seduced by the visuals and the lure of a free VR experience, customers readily got in the driver's seat, not realizing what lay in store.
Experiential advertisment created by The Union, United Kingdom for Scottish Government, within the category: Public Interest, NGO.
Creative Director: Michael Hart
Deputy Creative Directors: Euan Auld, Paul McDonald
Head of Digital Design: Steve Scott
Account Director: Scott Fraser
Account Managers: Matt Crossan, Angela Fee
Account Executive: Megan Coombes
Production Company: Immersive VR
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