Description
80% of the population think Dyslexia is a disability. It’s not. From Albert Einstein to Henry Ford, Steve Jobs to Thomas Edison, George Washington to Leonardo da Vinci, dyslexics have made the modern world.
To change the world’s perception of dyslexia, we created the world’s first Dyslexic Sperm Bank. It was located in central London and launched by notable dyslexic Richard Branson. Hidden cameras captured the public’s reaction.
This professional campaign titled 'Dyslexic Sperm Bank' was published in United Kingdom in April, 2017. It was created for the brand: Made by Dyslexia, by ad agency: Y&R. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Y&R, London, UK
Executive Creative Director: Jon Burley
Creative Director: Psembi Kinstan
Art Director / Copywriter: George Robb
Business Director: Claudia Newman
Account Director: Lou De Keyzer
Agency Producers: Megan O'Hagan, Adrienn Major
Head of Strategy: Tamsin Djaba
Junior Strategist: Jenika Haipour
