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Coffee giveaway challenge

Agency: 
Published/Aired: 
November 2016
Description: 

During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.

Advertising Agency: Havas Media, Latvia

Comments (3)

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Highest Rated

halaby87's picture
halaby87
Activity Score 9343

I agree it's just basic free sampling

kleenex's picture
kleenex
Activity Score 45299

Cute little fun.

Dzsoi's picture
Dzsoi
Activity Score 8430

People need to cooperate to get some gift - has been done many many times.
Here is the last one:
http://adsoftheworld.com/media/experiential/klm_bonding_buffet

What is the connection between light (dark) and coffee? What is the message?

halaby87's picture
halaby87
Activity Score 9343

I agree it's just basic free sampling

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