To raise awareness and donations for FSHD – a relatively unknown muscular dystrophy that often first affects facial muscles making it hard for patients to express their emotions – we staged a comedian’s worst nightmare (a quiet and non-responsive crowd) for famous Dutch comedian Ronald Snijders.
Experiential advertisment created by Grey, Netherlands for FSHD Foundation, within the category: Public Interest, NGO.
Creatives: Rens Quirijnen, Bjorn van den Hout, Frank van Rooijen, Lionell Schuring
Strategy: Miriam van der Heijden
Account: Annette Menheere, Carline Schaad
Director: Reinjan Prakke / Filmgasten
DOP: Kevin Kimman / Filmgasten
Website Development: Skybox
Illustrator: Alex Trochut
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