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The art of goodbye

Agency Network: 
Published/Aired: 
August 2016

El Arte Del Adios ( The Art of Goodbye )

Description: 

The first art exhibit by kids who have passed away from cancer. To help kids who are living with it. In 2016, Casa Facci wanted to create a blood bank, so less children died because they could not get blood on time in case of emergency, which is very frequent during cancer treatment. Donations were desperately needed. We decided to create awareness with an art exhibit at the Dominican Republic’s Museum of Modern Art of the last drawings of children that had passed away from cancer. We invited the media, art dealers, potential buyers and opinion leaders and auctioned the kids work among famous artists who donated some of their pieces to be auctioned off during the exhibit.

Experiential advertisment created by Ogilvy, Dominican Republic for Casa Facci, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy & Mather, Dominican Republic
General Creative Director: Freddy Jana
Creative Directors: Freddy Montero, Che Muñoz
Art Director: Lia Sang
Additional credits: David Prestol

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 49064

Good idea.

kleenex's picture
kleenex
Activity Score 49064

Good idea.

mr_freed's picture
mr_freed
Activity Score 38

awesome!!

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