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The Instagram test drive

Agency: 
Published/Aired: 
January 2017
Description: 

The first ever Instagram test drive: You tap. We drive. We gave Montreal the chance to test drive the 2017 Cadillac XT5 with only their device and a willingness to dare.

Advertising Agency: Red Lion, Canada
President / Chief Creative Officer: Matt Litzinger
Associate Creative Director: Pepe Bratanov
Senior Copywriter: Kyle Carpenter
Client Service Director: Kaitlin Doherty
Account Director: Andrea Friday
Account Supervisor: Wendy Richardson
Account Executive: Alyse Thompson
Account Coordinator: Greg Telford
Digital Strategy: Michael Ash
Producer: Meghan Cassidy
Production Company: The Field
Editorial: Rooster
Colourist: The Vanity
Audio: The Post Office

Comments (6)

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Highest Rated

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19367

Well done!

kleenex's picture
kleenex
Activity Score 45355

interesting way to do brand awareness,.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 19367

Well done!

halaby87's picture
halaby87
Activity Score 9345

a bit forced

DAS_13's picture
DAS_13
Activity Score 156

Weak.
Offers nothing of real substance to people looking to buy a car, unless you got the token gift at the end.

metamikedotcom's picture
metamikedotcom
Activity Score 10

great use of instagram. well done!

Dzsoi's picture
Dzsoi
Activity Score 8436

Watching at the case study, it does not look like fun.
Maybe it was.

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