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M11 result

Agency Network: 
Published/Aired: 
February 2017

BMW M11 итоги акции

Description: 

Starting June 21 till August 31 2016 BMW Group Russia organized an unprecedented action providing special advantages for BMW drivers. In honor of the 100th Birthday of BMW, BMW covered the toll cost for all its drivers on the highway M-11 "Moscow – Solnechnogorsk – Moscow" giving them a free ride throughout all summer season. As a result during the time more than 300 000 drivers have benefited from this unique program.

Experiential advertisment created by Draftfcb, Russia for BMW, within the category: Automotive.

Advertising Agency: FCBMOSCOW, Russia

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 49562

nice idea,

kleenex's picture
kleenex
Activity Score 49562

nice idea,

halaby87's picture
halaby87
Activity Score 10040

kool

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