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FLOOR99.9

Agency: 
Published/Aired: 
December 2016

FLOOR99.9 by BLACK+DECKER™

Description: 

In order to launch Black & Decker’s steam mop and SteaMitt steam cleaners, These Days opened a restaurant where you could eat off the floor. Quite literally. It was quite a sight in the old post office building in Antwerp’s Groenplaats, as guests ate from the floor in the pop-up restaurant Floor 99.9. They enjoyed tucking into culinary creations ‘on a bed of floor tile’. These were served by Lady Chef of the Year 2015, Anne-Sophie Breysem, from Flanders Kitchen Rebels. Of course, guests didn’t just eat from any old floor. It was first cleaned with the BLACK+DECKER steam mop and SteaMitt, which eliminates 99.9% of all bacteria.

Experiential advertisment created by Y&R, Belgium for Black and Decker, within the categories: Electronics, Technology, House, Garden.

Advertising Agency: These days Y&R, Belgium
Creative Directors: Manuel Ostyn, Pieter Staes
Creatives: Jan Denys, Patrick Vermeylen
Design Directors: Sebastien Greffe, Max Heirbaut
Accounts: Charlotte Van der Perre, Joke Tersago
Social Media Marketer: Charlotte Van der Perre
Production: Bruno Dejonghe
Event: We Make You Happy
Film production company: Static Films

Comments (5)

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Highest Rated

sylvizhangsw's picture
sylvizhangsw
Activity Score 3

Offline Campaign

sylvia zhang

kleenex's picture
kleenex
Activity Score 45906

Did the people enjoy the food though??

Dzsoi's picture
Dzsoi
Activity Score 8440

Thanks for the question. I wouldn't.

Liviu's picture
Liviu
Activity Score 4393

It is a human degradation for marketing purposes. I do not like it...

Miguelpahua's picture
Miguelpahua
Activity Score 31
sylvizhangsw's picture
sylvizhangsw
Activity Score 3

Offline Campaign

sylvia zhang

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