The large variety of hair-growth shampoos available in Japan is indicative of the large population of people concerned about thinning hair. Japanese law, however, prohibits any advertising in this category
that directly refers to product efficacy. We needed to find another delivery method to convey the efficacy of “Zero Scalp” hair-growth shampoo to its young target in an impactful and powerful way.
In stationery stores frequented by the target (salaried workers in their 30’s) we placed scribble pads that had an ad for the shampoo printed alongside cartoon heads of bald men across the paper. The stationery store customers were encouraged to test their pens on the pads by drawing hair on the bald heads … thereby simulating the efficacy of Zero Scalp themselves.
The unique ad captured the attention and interest of many people, due to the clever way it tapped into people’s natural desire to doodle. The Nude Noodle Doodle went viral on social media channels and
reached a great number of the target audience … all with no media cost!
4 Ways the Creative World Is Getting Civic-Minded this Election SeasonRead More
The Most Shazamed Ads of the Week: Oct. 11 - Oct. 17Read More
Think Pink: Campaigns Honor Breast Cancer Awareness MonthRead More
From the Convent to Creativity: Merlee Cruz-Jayme on Imagination in AdvertisingRead More