Y&R Touch: The Imaginarium Of Extraordinary Ideas



Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.

Advertising Agency: Y&R, South Africa
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins
Published: February 2011

4 comments

kleenex's picture
kleenex
28640 pencils

interesting..

atb2005's picture
atb2005
13567 pencils

Wow. This is brilliant!

LM's picture
LM
35 pencils

LIKE:)

Turndog's picture
Turndog
11 pencils

Oh what an awesome client that lets you do that kind of creativity. It will clean up at awards. Oh wait, the agency is the client. Oh wait, they get all the awards. Oh wait, this sux.

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