More Trash

March 2012
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Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. We then conceptualize it to create awareness among people in offices. The most familiar office stuff like trash bin is what we play with to help them change the habits of producing trash.

Result: We sent our trash bins to clients and the result shows that most of them give us a good cooperation and take better care of the earth. The amount of trash in their office is remarkably low compared to the past.

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MrRudy's picture
10 Activity Scores

Very clever. In a world with meters for just about everything, something like this is long overdue.


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