Strategy: Currently global warming is the critical issue that inevitably affects all of us, one way or another. Responsibility is probably the key solution. We then conceptualize it to create awareness among people in offices. The most familiar office stuff like trash bin is what we play with to help them change the habits of producing trash.
Result: We sent our trash bins to clients and the result shows that most of them give us a good cooperation and take better care of the earth. The amount of trash in their office is remarkably low compared to the past.
Direct advertisment created by Y&R, Thailand for Y&R, within the category: Agency Self-Promo.
Advertising Agency: Y&R, Bangkok, Thailand
Creative Director: Phayungsak Jaruphun
Copywriter: Sittichai Okkararojkij
Graphic Group Head: Piyanuch Pochanapan
Graphic Designer: Parinya Pichetsiriporn
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More