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Fat Free Poster Display

Agency: 
Published/Aired: 
November 2012
Description: 

We created a poster-display where real cups form ‘six-pack abs’ in separate feminine and masculine silhouettes. We solved the space problem and also conveyed the brand’s concept in a creative and different fashion. Reminding the customer the whole time of the product’s main benefit: 0% fat.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer
Art Directors: Bernardo Machado, Pedro Vargens
Copywriter: Lucas Ribeiro
Illustrator: Bernardo Machado
Account Manager: Rafaella Eyer
Account Supervisor: Renata Ouvidor
Graphic Producer: Ronaldo Las Casas
Advertiser’s Producer: Rafael Bae

Comments (4)

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Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

it's ok. not for award shows.

khanhtrinh1989@gmail.com's picture
khanhtrinh1989@...
Activity Score 41

nice concept

salil.sharma's picture
salil.sharma
Activity Score 2428

Out Stan Ding Job Guys ! I like concept & execution ! Great job guys

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43434

cute.

Peter Frank's picture
Peter Frank
Activity Score 532

it's ok. not for award shows.

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