Yogoberry: Fat Free Poster Display

We created a poster-display where real cups form ‘six-pack abs’ in separate feminine and masculine silhouettes. We solved the space problem and also conveyed the brand’s concept in a creative and different fashion. Reminding the customer the whole time of the product’s main benefit: 0% fat.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer
Art Directors: Bernardo Machado, Pedro Vargens
Copywriter: Lucas Ribeiro
Illustrator: Bernardo Machado
Account Manager: Rafaella Eyer
Account Supervisor: Renata Ouvidor
Graphic Producer: Ronaldo Las Casas
Advertiser’s Producer: Rafael Bae

Published: 
November 2012

4 comments

khanhtrinh1989@gmail.com's picture
khanhtrinh1989@...
41 pencils

nice concept

salil.sharma's picture
salil.sharma
2428 pencils

Out Stan Ding Job Guys ! I like concept & execution ! Great job guys

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
41162 pencils

cute.

Peter Frank's picture
Peter Frank
532 pencils

it's ok. not for award shows.

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