Yoga One: Holes
Get stretchy.
Advertising Agency: Marked for Trade
Creative Director / Art Director: Phil Jones
Copywriter: Ryan Coleman
Photographer: Jeff McCullough
Released: December 2008
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25 Comments
neat!
i don't think that any consumer will understand this – and now how to use this special business card.
it might be work on a submission board.
Sometimes, conveying useful information is secondary to having fun. I believe that is not at all a bad thing. Especially if you do convey useful information in the process. ;)
That was my second thought after seeing this clever idea. Maybe including a tiny little note on the back would help. It would really need to be tested with a couple of focus groups first to know for sure.
Been done for baby announcement.
You put your finger in and it's a penis.
Then it was done again and again about a million times.
Counting this one a million and one.
Yeah, the world is full of fingers, and they're used in lots of different ways. But have they ever been used in this way? No. This is original and is a GREAT way to get the word out, you don't think people will be showing this business cards to friends or family just for the novelty factor?
The color blue is used in lots of ads. Doesn't mean each ad that uses blue isn't original. Judge the work in the right context, that is, increasing awareness about the product/brand. Not "has this never even been remotely done anywhere in the world in the past?"
originality is boring and overrated. recipients don´t give a f*** about originality in ads or business cards. do they make fun, can you start a conversation over it, that is what make these things interesting.
in this case it´s a great idea to use the fingers. receiving this card i think of a dozen questions i would like to ask the yogateacher. what more can you expect from a small piece of paper?
it seems to be more of a innovative card.. but does it really work? step back and look at it... its something you would think is a great thought and then probably forget all about it.. and throw away... unless you're an advertiser who will still appreciate the thought process behind it
Seen it done before. Not original at all. Sorry.
Please do show us all where it has been done.
In my opinion it doesn't work for customers. It might work for someone in advertising which is focused.
amazing concept
http://karanraghav.blogspot.com/
Where has this been done before? If you know of such ads/branding material, give us a link. Otherwise, the comments of 'this has been done before' carries no weight. Reading comments on various ads throughout this site makes me wonder of the age and maturity level of said 'guest'. I did not produce this ad or any other on this forum. I am a consumer who appreciates the efforts of all designers. I believe in constructive criticisms not destructive.
Enough please!!!
cannnes!!!!!!
THESE ARE SCAM PEOPLE WE ARE DEALING WITH... THEIR ONLY OBJECTIVE IS TO WIN AWARDS AND NOT FOR ANYTHING ELSE.
LAME AND PATHETIC.
its funny as well... very convincing and sold ad ..
The point here is; Wow it's a "business card" and it's fun! I can see my mom having a blast with this thing.
:::MARK3R:::
There are so many haters in this place.
being the owner of a yogastudio, i fully get it and could imagine using it for my business.
to all those not familiar with yoga, it might look weird, but then you might become more flexible - in your mind, not only the body.
the two finger diecut was done about 8 years ago to show the effects of overexposing to sunshine, hence giving you wrinkles.
innovtve idea bt diffclt 2 undrstnd
I love this! and I love Johnna! Christina Landry for http://MyFreeYoga.com
amazing.....
Retrospectively great. This is how fingers be interactive. Sticking one through a kid's arse is perverse, as is the most recent iteration of this mechanism. This one gets it right. Or, got it right, whichever.
This creative ads could be better if backed up by effective free yoga videos or perhaps I can suggest this to my favorite yoga site :)